BrandLab has been awarded to handle branding services of Intercoil International, one of the largest manufacturers and retailers of bed mattresses in the Middle East.
 
BrandLab’s remit is extensive covering the Brand Architecture of the Intercoil Group’s brand universe, converge of the master brand positioning as well as design the Identity and Brand language of Intercoil’s new retail offerings across super luxury retail and Mass value retail segments as well as refreshing their existing retail brand “The Bedroom by Intercoil”. Over and above this BrandLab will also assist in creating branding for two product brands – Evolution and Quadura; all culminating in the delivery across staff training and handover of the Brand Assets Manual.
 
Says Aubrey Ghose, CEO – BrandLab, “Our goal has always been to create meaningful brand experiences and elevate UAE home grown brands to compete on the global stage. And to that end, we are fortunate and thankful to Hassan Al-Hazeem and the Intercoil Group to have given us this opportunity. BrandLab has already started work with the Brand Discovery phase and is slated to deliver the project by end September 2016. Says Suchetan Kashyap, Marketing Manager – Intercoil, “We are pleased to award the branding assignment to BrandLab. Their approach and passion was evident from the minute they presented their thoughts and ideas. We’re confident that they will deliver a stellar product for Intercoil.”
 
About Intercoil:
Intercoil International is the Dubai-based, UAE headquartered multinational company which manufactures and distributes Sleep Products to 17 countries in two continents.
 
Intercoil International is a Limited Liability Company incorporated in Dubai in 1974. The company is a family-owned business, and was founded by the late Mr. Abbas All AI-Hazeem, an entrepreneur with an industrial vision that led to the creation of several world class manufacturing organizations in several countries in the Middle East region.
 
The managing director of the company is Mr. Hassan Abbas AI-Hazeem, who is passionately committed to transform Intercoil into a Global well-structured professional organization, achieving sustainable growth and continual development.
 
Over the last ten years, Intercoil has progressed towards that objective, and recorded several milestones evidencing the progress, such as being the first in the industry to achieve the ISO 9001:2000, ISO 14001, and OHSAS 18001 quality management certificates.