New identity, image and store design for Park Avenue, India’s largest fashion retailer
Positioning India’s largest retail chain as relevant to the fastest growing emerging market on the planet. Positioning statement: Be Inspired
Refreshed brand identity
Store design standards
Communications and advertising tone of voice
Website and Mobile applications
Staff behaviour standards
Brand Guardianship from launch of the new brand through to being awarded Superbrands award 2012. Park Avenue became the first Indian brand to be recognised as a Superbrand in the UK.