New identity, image and store design for Park Avenue, India’s largest fashion retailer

Brand Positioning:

Positioning India’s largest retail chain as relevant to the fastest growing emerging market on the planet. Positioning statement: Be Inspired

Brand Design:

  • Refreshed brand identity
  • Store design standards
  • Communications and advertising tone of voice
  • Website and Mobile applications
  • Merchandising principles
  • Staff behaviour standards

Brand Management:

Brand Guardianship from launch of the new brand through to being awarded Superbrands award 2012. Park Avenue became the first Indian brand to be recognised as a Superbrand in the UK.