Creating a new brand image and branch design for NBAD, the world’s SAFEST bank


Brand Positioning:

In a time of global financial crisis, we repositioned NBAD, the largest bank in Abu Dhabi as an oasis of calm in stormy sea. Reinforcing NBAD’s position as one of the safest banks in the world.


Brand Design:

  • Refreshed brand identity
  • Brand Architecture and sub-branding
  • Standards for five typical branch types
  • Communication and advertising grids
  • Digital ecosystem
  • Website
  • Mobile platform
  • Standalone ATM - from physical to screen design
  • Five pilot branches turnkey delivery
  • Branch network refurbishment standards for 130 branches


Brand Management:

Brand manual delivered as a fully operational, interactive website