Creating new brand identity and environmental design that is Full of Goodness for one of UAE’s largest supermarket chain.

Brand Positioning:

Positioning UAEs pre-eminent food retail chain as a young, fresh and relevant brand. Positioning statement: Full of goodness.

Brand Design:

  • Corporate identity
  • Retail identity
  • Communications and advertising standards
  • Website and Mobile applications
  • Own brand packaging
  • Five store type standards
  • Department design
  • Merchandising principles
  • Staff behaviour standards

Brand Management:

Identity, Communications and store design manual delivered as a fully operational interactive website