Designing the next generation banking brand of Qatar

Brand Positioning:

A new bank launched in the midst of financial crisis. Our positioning for Al Khaliji asked customers to look for a new experience in banking. Positioning statement: Next generation banking.

Brand Design:

  • Brand Identity
  • Typical branch type standards
  • Communication and advertising grids
  • Digital ecosystem
  • Website
  • Mobile platform
  • Two pilot branches turnkey delivery - C Ring Road and Q-Post
  • Branch network standards

Brand Management:

Brand manual delivered as a fully operational, interactive website