Strengthening Saudi Arabia’s second largest bank with a new branch design concept.

Brand Positioning:

Positioning Saudi Arabia’s second largest bank as the most relevant provider of financial services. Positioning statement: Stronger together.

Brand Design:

  • Brand Identity
  • Typical branch type standards
  • Communication and advertising grids
  • Digital ecosystem
  • Website
  • Mobile platform
  • Two pilot branches turnkey delivery - C Ring Road and Q-Post
  • Branch network standards

Brand Management:

  • Detail design, quality control and supervision of pilot branches
  • Concept design of Bank station